Motion graphic animation featuring the iconography of the stock market's Bull & Bear, created to help celebrate the introduction of IndexIQ to the financial market. The animation was designed for and displayed on The NASDAQ Tower in the middle of Times Square.
The Bull and Bear animation was such a success it was further developed into a full awareness campaign, which included social media placements, paid advertisement space on various financial industry websites and corporate presentations.
To add variance to the campaign, a "Plug" theme was also introduced in the same style.
Here's an example one of the many the different size dimensions and script iterations these HTML5 Canvas Ads were adapted to during this campaign. These ads were distributed via Google advertising platform as well as various industry publication websites to drive traffic to the campaign's splash page .